By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's fast-paced company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinc… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths about contemporary B2B advertising and marketing. We talk about exactly how the purchasing trip is now completely fragmented as well as the manner in which area structure can aid marketing experts take back con… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and the way that community building can help online marketers retake control of the discovery and … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as various other truths regarding modern-day B2B marketing. We go over just how the purchasing trip is now completely fragmented and also the manner in which community building can assist marketing professionals retake contr… Read More